If you
perform local SEO to increase footfalls to your store, we have discussed some
common mistakes that can reduce your rank. Read on to learn more about
them.
Local
search and google maps can enhance traffic to your store when they are perfect.
Local SEO is becoming one of the prime factors for driving customers to your
business. Google local searches can enhance your visibility, but you must know
how to optimize your website for local searches. Here, we talk about some
common mistakes that people generally make for planning local SEO strategies.
If you are not aware of local SEO, you can hire the best SEO development company in India. An expert can optimize your
website perfectly.
Common local SEO mistakes:
- Unspecific keyword target:
Local SEO
always needs specific keyword targets for your business. You must find out
geo-specific and service-specific keywords for your business. It will help you
target your business perfectly.
- No reviews:
Many people
thought that a website would be an addition to their offline or store-based
business. It is not a necessary thing. But, your website plays a vital role to
bring you traffic. Reviews are one of the considering factors that make your
products or services reputable for your customers and search engines. When you
have positive reviews, your rank will be higher on the organic result page.
- Inconsistency in NAPW data:
NAPW means
name, address, phone number, and website. These datils will be visible for your
online listing. If there is inconsistency in multiple listings, it affects your
local rank. Inconsistency is caused when you have changed locations or phone
numbers. Other inconsistency includes not adding enough data about your
business establishments.
Many
directories, Including Google My Business, allow you to update data easily. So,
always maintain consistency for your business.
- No directory profile:
You must
submit your business information to reputed directories for getting better
visibility. Google My Business is a very common option, but you can also enlist
your business in Bing Places, Yelp, and Yellow pages. Many businesses do not
pay attention to it. It is a big mistake a company makes. Choose multiple
directories to submit your business.
- Avoiding negative reviews:
You may
receive negative reviews on Google and other review platforms. Some businesses
ignore those reviews, but they actually hurt their business.
You must
respond to negative reviews, which can improve the circumstances. It also helps
you build trust with your customers.
- No backlink:
Not making
a backlink profile for your business is another mistake that people often make.
Backlink proves to be a great practice when it comes to SEO, but it can improve
your local search. Create geo-specific content to get links. You can even
concentrate on directory optimization for your local search.
- Not optimized for mobile:
People use
mobile devices more to search for a product or service. If your website is not
mobile-friendly, you stay behind in the race. You should not neglect this
factor also. Hire SEO
Development Company in India and let them find out things that improve
your local search. You can also use Google’s Page Speed Insight to learn how
your website performs across devices.
These are
some common mistakes that marketers commit while doing local SEO. You can
contact Vxplore Technologies, a reputed SEO Services Agency in India, for your
local SEO. Please contact us to know more.
