While promoting a website, the page owners have one goal: to rank
higher in the search engine results. Countless digital marketers and SEO
Executives work hard every day to fulfil that one goal. It seems only logical
because organic traffic builds the reputation of the brand. Take consultation
from the best Digital Marketing Company in India for your website.
Vxplore Technologies will take care of your website. Our experts keep up to
date knowledge about penalties. We only apply the white hat practices so that
your website stays safe.
If you are trying to rank better in Google, learn about Google
penalties. Google penalizes the website, which does not maintain the Webmaster
guidelines. If you think Following a guideline is not that difficult, Google
keeps updating their policies and introducing algorithms. Keeping up with
Google so that your website does not have a penalty is not an easy task after
all.
What is google penalty and how does it affect your website:
Getting a Google penalty is horrifying for any business. You can
lose your website altogether. Getting it back online is an expensive affair as
well as time-consuming. Sometimes it is even impossible. If your website is
doing good, you should not take it for granted.
If your website is not ranking well anymore, or the position is
demoted, it is an obvious sign that you have received a Google penalty.
According to digital marketers, the following list guides you on how to avoid Google penalty:
·
Avoid webspam.
·
Do not perform illegal activities.
·
Do not involve in a link scheme
·
Increase the user experience of your website.
·
Monitor your backlinks every day and remove links whenever
necessary
·
Avoid unnatural paid links.
·
Do not publish plagiarized content. Constantly develop fresh and
unique content.
·
Properly structured content is a must, but you must have knowledge
of structure. Do not use too many H1 tags.
·
Avoid duplicate metadata.
·
Do not overstuff keywords.
·
Update broken links.
·
Do not hide any links. All the links should be visible and in
front of the readers.
·
Too many affiliate links are considered suspicious. Limit the use
of affiliate links
·
If your website is hacked, retain it as soon as possible. Google
disables hacked websites. Enhance the security of your website.
·
Overusing user-favourite keywords is a red flag too. Do not use
too many popular keywords at once.
There are two ways Google penalizes websites:
·
Google algorithm finds your website unworthy of the position, and
your website receives a penalty.
·
Manual actions taken against your website for performing black hat
techniques. Learn about digital marketing services to avoid Google
penalties.
Avoiding the invitation of performing black hat techniques is a
task. An innocent approach from your end can cost heavy on your website. Let a
group of professionals handle your website. Appointing a digital marketing company is beneficial for your website. Contact Vxplore Technologies for
any required assistance.
